Reports indicate Rick Ross has been dumped from a sponsorship deal with Reebok after outrage from womens’ groups over lyrics from his latest single that reference drugging and raping a woman: “Put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it.”
Ross tried to argue that because he didn’t use the word rape the lyric was not objectionable, despite the fact that the woman referenced would obviously not be able to consent to a sexual encounter. The lack of seriousness Ross displayed in responding to the uproar appears to have contributed to Reebok’s decision to end the relationship:
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so [...] While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
An online petition from the National Organization for Women and Ultraviolet asking Reebok to drop Ross garnered more than 70,000 signatures, but the security guards at the Reebok flagship store prevented protesters from delivering the petition last Thursday. “This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences,” Ultraviolet co-founder Nita Chaudhry said in a statement.