HOUSTON, TX — The National Rifle Association (NRA) is an overwhelmingly male organization. There’s a reason for that: women are all too familiar with the ways guns can make a dangerous situation worse. They tend to support gun violence prevention measures by over 20 points more than their male counterparts.
The NRA and its allies in the gun industry have realized that fifty percent of the population is a rather large market to leave untapped. Unfortunately, the most visible attempts to broaden the gun lobby’s appeal to women at the NRA convention this week haven’t been newly moderated policies, but stands that sell pink guns which can be strapped to a bra.
Vendors also offered various rifles and clothing options for women in colors ranging from fuchsia to lavender:
Walking throughout the exhibit hall, there were few booths focused on the threat women face of domestic violence. But there were plenty of pink gun accessories:
No booth proposed new ways to stop stalkers who go on to murder women from obtaining guns, but there were posters on how to look sexy with your firearm (to be fair, we have some doubts that women are the intended audience for these posters):