A company that sells gun owners who fantasize about shooting their political opponents with bullets the opportunity to live that dream, is now using a picture of a mass shooting victim to promote its latest product. Zombie Industries specializes in target mannequins that bleed when shot. One of their newest targets is a “Gun Control Lobbyist Zombie,” which allows shooters to imagine they are mowing down undead supporters of universal background checks every time they squeeze the trigger.
A graphic promoting this product features the bleeding target superimposed on a picture of apparent actual gun safety lobbyists. One of the people standing in the background is Colin Goddard, a survivor of the Virginia Tech massacre who was shot four times during that mass shooting and still carries three bullets in his hip and shoulder.
On Twitter, Goddard asked the shooting target company to stop using his image to promote their product:
— Colin Goddard (@clgoddard) July 9, 2013
Zombie Industries recently redesigned an “ex-girlfriend” target to make it appear less human after it sparked outrage from women’s groups arguing that it “turns violence against women into a joke and promotes the idea that men should want to kill their ex-wives or ex-girlfriends.” They continue to market a shooting target which closely resembles President Obama.