The National Organization for Marriage (NOM), one of the top opponents of marriage equality, apparently aspires more to be like their oppositions, equality groups like Freedom To Marry. Louis Marinelli, who defected from NOM a few months ago, revealed today details about a secret NOM memo regarding their aspirations for visibility in social media:
MARINELLI: In a confidential new media plan, NOM dedicated an entire page to demonstrating how the Freedom to Marry website was a good example for NOM to follow moving forward to create a website that had a fresh, grassroots approach and had the style of a political campaign much in the way Freedom to Marry has.
On the following page, NOM expanded its demonstration to show commonalities between the Freedom to Marry website and that of other organizations and political campaigns it aspires to mimic in their overall effort to grow their grassroots support. Remember their grassroots support is essentially non-existent which is what prompted them to create their online propaganda teams to create the illusion of support that doesn’t exist.
Marinelli goes on to explain that NOM is frustrated about how high they appear in search results for “marriage” and “same-sex marriage.” NOM also wishes their supporters were as active as those who support marriage equality.
As Marinelli continues to reveal the inner workings of NOM, it’s becoming clearer that NOM is not nearly as confident as they present themselves in public. Unfortunately, among the things NOM admires about groups like Freedom To Marry, supporting equality for all couples is not one of them.