A convenient excuse to cover up its crushing loss in New Hampshire yesterday, the National Organization for Marriage has launched a “Dump Starbucks” campaign in protest of the company’s support for marriage equality. The boycott’s website launched shortly after Starbucks CEO Howard Schultz rebuffed NOM’s complaints at a shareholders’ meeting yesterday:
SCHULTZ: I think Starbucks has many constituents, and from time to time we are going to make a decision that we think is consistent with the heritage and the tradition of the company that is perhaps maybe inconsistent with one group’s view of the world… We made that decision through the lens of humanity and being the kind of company that embraces diversity.
Starbucks came out in support of marriage equality in Washington state, where it’s based, and also recently joined an amicus brief in a case opposing the discriminatory Defense of Marriage Act. The same can also be said for Google, Microsoft, Levi Strauss, and Nike, so expect additional boycotts to follow such as, “Give Up Google,” “Lose Your Levis,” and “Microsoft Off-it.” Plus, as Jeremy Hooper pointed out, one cannot dump Starbucks without first purchasing Starbucks, so the likelihood of the boycott making any headway is improbable.