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WATCH: ‘What Would You Do’ Tackles Bridal Shop Discrimination | ABC’s What Would You Do continues to investigate how individuals respond when they witness discrimination against members of the LGBT community. In the latest hidden-camera experiment, customers at a bridal shop respond when the owner refuses to sell a dress to a bride-to-be because she’s marrying another woman. The idea was based on the case of a New Jersey bridal shop owner who similarly engaged in such discrimination last Summer. Watch the powerful reactions:

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