The conservative group One Million Moms — a project of the American Family Association that has nowhere near a million moms — has found some more gay content that it wants to boycott. Having given up on their boycott of JC Penney over its use of Ellen DeGeneres as a spokesperson, the group is now outraged that the Urban Outfitters catalog features two women kissing:
Trash Your Teen’s New Urban Outfitters Catalog Today!
WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.[…]
Please send an email letter urging Urban Outfitters to discontinue this ad and immediately stop the circulation of the catalog with the two women kissing or you will make a conscious effort to shop elsewhere. Also, suggest they refrain from using this type of advertising in the future. An apology statement from the company for sending an offensive catalog to people’s homes would be appropriate and appreciated by customers and families as well.
One Million Moms didn’t seem to mind that the catalog also shows heterosexual couples being physically intimate. Obviously, teenagers kiss. In fact, the “first kiss” is a common narrative in almost every teenage drama ever written. The group’s shock is clearly targeting the kiss for being between two women, as if girls who even question their sexuality are not allowed to buy clothes and Urban Outfitters is not allowed to market to them.
Conservative boycotts over LGBT support have shown to be complete failures, often seeming to lead to improved sales at the very companies they are targeting. The National Organization for Marriage’s Starbucks boycott has corresponded with Starbucks stock hitting an all-time high. When One Million Moms called for a boycott of Toys ‘R’ Us for selling the same-sex wedding issue of Archie Comics, the comic sold out. The American Family Association has long boycotted Home Depot for its participation in LGBT pride parades, a concern the company’s board has easily brushed off.