Right on cue, the American Family Association’s One Million Moms has expressed outrage at JCPenney’s new Father’s Day advertisement featuring a same-sex couple with their kids. Suggesting the ad is “promoting sin,” OMM attacks the store for “taking sides” instead of remaining “neutral” in the “culture war”:
One Million Moms (OMM) is disturbed that JCPenney’s (JCP) is continuing down the same path of promoting sin in their advertisements. In JCP’s June catalog, there is another homosexual ad, but this time with two dads celebrating Father’s Day. The advertising booklet began arriving in mailboxes yesterday. If their marketing department follows the same plan they did in May, this mailer will be available to view on their website on June 1. [...]
It is obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.
OMM previously attempted to boycott JCPenney when the store announced Ellen DeGeneres would be its new spokesperson, but they abandoned that boycott as a failure. There’s nothing to suggest this second effort will be end any differently.
It’s worth noting that OMM’s notion of “neutrality” is complete fiction. Same-sex families are very much a part of our society and our communities. There is nothing neutral about choosing to ignore them. One Million Moms is an anti-gay organization with an anti-gay agenda, and they clearly oppose any business that even dares acknowledge that gay people exist, let alone that they could be welcome customers.