NEWS FLASH
CDC Targets LGBT Community With Smoking Cessation Ads | The CDC has expanded its graphic anti-tobacco advertising campaign to specifically target LGBT audiences. The ad, which features a rainbow motif and will appear in relevant publications, notes that the LGBT community smokes at roughly double the rate of the general population. Studies have also shown that gay and trans smokers are also less inclined to quit. Minority stress is suspected to be part of the reason for the increased rates, but tobacco companies also specifically target the LGBT community. The new CDC ad premiered on Facebook last week:
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