California Department Of Health Targets LGBT Community With Anti-Smoking Billboard

The California Department of Health (CDH) has put up an anti-smoking advertisement specifically targeting the LGBT community, which has about twice as many smokers as the general population does. The increased rate of smoking may be partially due to the fact that tobacco companies specifically market to the LGBT community. The Center for Disease Control also targeted the LGBT community in their recent anti-smoking campaign. The contact information on the billboard is CDH’s toll-free number.