Berenstain Bears Seems To Distance Itself From Chick-fil-A

When the Jim Henson Company severed its relationship with Chick-fil-A and promised to donate profits from its current toy promotion to GLAAD, Chick-fil-A responded by pulling the toys from its meals claiming an inexplicable safety concern. The restaurant moved on to its next kids’ meal offer: books from the Berenstain Bears series, apparently about the Golden Rule. The Berenstain family is now also distancing itself from Chick-fil-A, having posted the following note on its home page and Facebook page:

Our publisher, HarperCollins, is marketing several of their Berenstain Bears titles through a kids’ meal promotion at Chick-Fil-A scheduled for August. This program was in development for over a year. We were unaware of any controversy involving Chick-Fil-A until July 25th.

The Berenstain family does not at this time have control over whether this program proceeds or not. We hope those concerned about this issue will direct their comments toward HarperCollins and Chick-Fil-A.

ThinkProgress reached out to the Berenstain family to see if they had specific concerns about Chick-fil-A president Dan Cathy’s anti-gay comments, but received no response. Thus, it’s not clear if the Berenstains are distancing themselves because they do not approve of Cathy’s comments (as Lisa Henson specified she did not), or if they simply wish to avoid responding to negative feedback related to the controversy. Regardless, it is becoming evident that the Chick-fil-A brand is toxic because of its condemnations of same-sex marriage and the LGBT community.