Pride Month is an opportunity for the LGBT community to remember its rebellious roots and remind the world that LGBT people are everywhere and refuse to be ashamed of who they are. Recognizing that they have LGBT customers and constituents, many businesses and organizations join in the Pride celebration through clever special edition products and social media campaigns — i.e. lots of rainbows. Here are a few of the Pride celebrations this year:
The U.S. Department of the Interior
The Department of the Interior is asking LGBT people to celebrate Pride Month on the country’s public lands, tweeting photos on the hashtag #ImOUTdoors. This week, Interior tweeted one of these photos from Sam Goldman, featuring a gorgeous view of Black Canyon in Colorado’s Gunnison National Park.
— US Dept of Interior (@Interior) June 18, 2015
The Maytag man wants the LGBT community to have their cake and eat it too.
— The Maytag Man (@TheMaytagMan) June 1, 2015
Adidas put a rainbow spin on three of its popular shoe lines. “Each style in the pack draws inspiration from the LGBT pride rainbow flag, a symbol of equality and inclusiveness that signifies the diversity of the LGBT community,” a press release explains.
Converse similarly put out some pride themed versions of its Chuck Taylor shoes, including designs dedicated to New York and San Francisco pride.
Nike’s #BeTrue collection includes rainbow shoes, hats, and city-themed t-shirts, “inspired by the LGBT community and celebrating the passion and pursuit of sport by all athletes”.
All month, American Airlines’ logo on Facebook and Twitter has featured a rainbow design, accompanied by the text, “Proud to support the LGBT community and its allies.” When the director of evangelism for the Southern Baptists of Texas Convention expressed his disappointment because many customers “do not agree with that lifestyle,” the airline simply replied, “We’re sorry for your disappointment.”
CREDIT: American Airlines
Fashion retailer Nordstrom took a simple but poignant approach to celebrating pride.
— Nordstrom (@Nordstrom) June 5, 2015
Target’s #TakePride line features rainbow-themed clothes and accessories with messages like, “Love is Love.” An accompanying video asserts, “We’re not born with pride. We take pride, pride in celebrating who we were born to be.”
The Hillary Clinton Campaign
Earlier this month, Hillary Clinton unveiled a pride version of her “H” logo. Her campaign store sells accessories featuring the rainbow logo, as well as a few other shirt designs.
— Hillary Clinton (@HillaryClinton) June 9, 2015
The Bernie Sanders Campaign
Not to be outdone, Bernie Sanders is also selling items featuring a rainbow version of his 2016 campaign logo.
Stoli Vodka has nine shot glasses ready to toast a marriage equality decision: “Dear Supreme Court, We’re ready to celebrate when you are.”
— Stolichnaya Vodka (@Stoli) June 12, 2015
The Gap has #GotYourBack. Recognizing that the coming out experience is still difficult for some people, Gap joined GLAAD’s #GotYourBack campaign because it wanted to “do its part in expressing our core value of individuality — and showing the world the importance of open minds and hearts.”
Amtrak boasts that it’s a proud annual sponsor of national pride events, and invited attendees to ride the rails to get to their celebrations. At Washington, DC’s Capital Pride, Amtrak was handing out vouchers with a code offering a discount on pairs of train tickets.
The toy company Fisher-Price has partnered up with the LGBT magazine Proud Parenting to showcase LGBT parents and their families. Hailey Sullivan, Director of Marketing for Fisher-Price, explained, “Fisher-Price is proud to help all parents give their children the best possible start in life.”
Chobani Yogurt has prompted a bit of controversy with its new commercial, “Love This Life,” featuring a married lesbian couple in bed together. The conservative anti-LGBT group One Million Moms has objected to the commercial because, “The ad states, ‘To Love this Life is to Live it Naturally.’ There is nothing natural about homosexuality.” Chobani was unfazed by the campaign, responding, “We’re proud that our products are enjoyed by all and we celebrate that diversity whenever — and however — we can.”
Google is known for its digital “Easter eggs” and this Pride month is no exception. All month, searches for LGBT-related terms on the engine will produce a rainbow-colored heart and a rainbow string of human figures with linked hands.
On its Android platform, users can now “Androidify” themselves with pride themes. The #AndProud campaign features the Android likenesses of celebrities like Tom Daley, Kylie Minogue, and Ian McKellan.
Google has also released an ad this month from its “My Business Division” series featuring a gym in Kansas City that has become a safe place for transgender men.
ThinkProgress offers LGBT content all the time, but we also wanted to show our solidarity for Pride month, which is why our main Twitter logo went rainbow this past week for DC’s Capital Pride.
Pride celebrations will continue in cities across the country throughout the summer.