It’s Me!

I think you’ve got to give credit to Time magazine. The Person of the Year concept is basically unsound, is obviously basically unsound, is poorly executed each year, is expected to be poorly executed each year, and nevertheless no matter what kind of silly choice they make it gets buzz and sells magazines. Meaning, at the end of the day, that it’s actually a really good idea that’s always executed well. Other publications would die for a formula that tried and true.