Earlier this week, the Guardian reported on a new “light-hearted” Heinz advertisement set to air in the UK that “promotes a new range of dressing called Heinz Deli Mayo” and also “features two men sharing a kiss.” A “New York deli man” acts as mother and wife in a typical British family and at the end of the ad, “mum” sends dad off with a kiss and the words: “Love you. Straight home from work, sweet cheeks.”
But last night on his Fox News show, Bill O’Reilly found the ad a little too much to handle. Talking with Bernie Goldberg and Jane Hall, O’Reilly confessed that the ad left him feeling “confused”:
O’REILLY: So why are they doing that? Why — it was. It was obviously a gay thing. Now I don’t know what the message is, other than gay people like mayonnaise. … I’m confused. This whole gender blending thing. It’s confusing to me. … I just want mayonnaise. I don’t want guys kissing.
It’s odd that O’Reilly seems so disturbed by the ad. Last year, when referring to Gov. Bill Richardson’s (D-NM) assertion that he believes homosexuality is a “choice,” O’Reilly said, “I think everybody’s got to relax on all this gay stuff.” Media Matters noted O’Reilly’s “own inability to ‘relax on all this gay stuff’ with a history of controversial, misleading, and false claims about gays and lesbians.”