All The News That’s Fit…

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"All The News That’s Fit…"

I was in airports on Thursday and Friday, so I spent more time than usual looking at magazine racks and was pretty stunned by the quantity of free media that Apple had managed to acquire for its iPad. Newsweek’s cover story was particularly striking:

newsweekapril5 1

David Freddoso observes that this very same issue had a full-page back-page ad for the iPad, which may explain a thing or two.


I have to apologize. These ads were on different covers — I misread Freddoso’s post. Not sure there’s anything left to this argument once you have the dates right.

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