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Potential Glenn Beck Replacement Eric Bolling’s Racially-Tinged Language: ‘Obama Chugging 40′s’ In Ireland

By Alex Seitz-Wald  

"Potential Glenn Beck Replacement Eric Bolling’s Racially-Tinged Language: ‘Obama Chugging 40′s’ In Ireland"

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While on his tour of Europe, President Obama traveled to the Irish hometown of an ancestor yesterday where he drank a pint of Guinness, which he joked tasted “so much better here than it does in the States,” becasue “you guys are — you’re keeping all the best stuff here!”

Fox Business host Eric Bolling — who has been filling in for Glenn Beck in recent weeks and is rumored to be a potential replacement for the paranoid prime timer — was not amused, taking to Facebook and Twitter to slam the president for celebrating his Irish heritage while Americans suffer from the aftermath of the Missouri tornadoes:

“40′s” is a slang name for 40oz malt liquor bottles. But Obama drank from a pint glass (not a bottle) of beer that doesn’t come in 40oz bottles. Why did Bolling say Obama was “chugging 40′s”? As even some of Bolling’s Facebook commenter note, it’s an eyebrow-raising choice of words, given the beverage’s long-time association with African American stereotypes.

Throughout the late 80s and 90s, 40 oz malt liquor was rolled out with “aggressive marketing campaigns aimed at minority drinkers,” which often portrayed black actors and rappers in stereotypical or exploitative fashions. There is a fairly large body of academic literature exploring the relationship between malt liquor and African Americans, and 40 oz stereotypes were even mocked in the 2009 parody of “blacksploitation” films, “Black Dynamite.”

Hip hop culture has appropriated malt liquor, with numerous songs with “40 oz” in the title. “Rap artists have been popular images in malt liquor advertising and ‘gangsta’ rap performers portray malt liquor as a sign of masculinity,” a 2005 study of malt liquor consumption noted. But more socially conscious rappers have condemned malt liquor’s association with mainstream hip hop culture, with Public Enemy’s Chuck D writing an entire song — “One Million Bottlebags” — on the topic.

Last month, Bolling infamously devoted an entire segment to questioning the authenticity of Obama’s birth certificate, after he had released the long form version, along with birther Islamophobe Pam Geller. (HT: LGF)

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