Media

While Palin Documentary Flops, Fox Touts ‘Packed’ Theaters

The Sarah Palin documentary, The Undefeated, officially opened this weekend. Time magazine reports that the movie was a disappointment at the box office:

Box Office Weekend: Harry Potter Rakes In $168 Million, While Palin Doc Barely Registers

[…] Meanwhile, the Sarah Palin documentary The Undefeated, playing on about a dozen screens… in such conservative bastions as Grapevine, Texas, and Orange Country, Cal., amassed perhaps $75,000 — though it’s hard to tell at the moment because the film’s distributor hasn’t released actual or estimated totals. Raw or real, the weekend take for the Palin doc — which may reach $8,000 per theater — is underwhelming, given the star quality of its subject, the ardor of her admirers and the exposure The Undefeated gleaned on right-wing websites.

The Wrap, a website that covers Hollywood, confirmed Time’s numbers, reporting that the movie “got off to a soft start… grossing somewhere between $65,000-$75,000, according to estimates confirmed by distributor ARC Entertainment.”

By way of comparison, the biopic “Joan Rivers: A Piece of Work” opened on seven screens last year and averaged $23,479 per theater.

Nevertheless, Fox News is touting the opening as a smash hit, leading their “Fox Nation” website with the following:

The Fox Nation piece, which purports to be about the film’s opening weekend, leads with a quote from an article that appeared before the movie premiered. It avoids all mention of actual ticket sales. The movie currently garners a zero percent positive rating by the movie review aggregation site Rottentomatoes.com.