ThinkProgress Logo

Media

While Palin Documentary Flops, Fox Touts ‘Packed’ Theaters

The Sarah Palin documentary, The Undefeated, officially opened this weekend. Time magazine reports that the movie was a disappointment at the box office:

Box Office Weekend: Harry Potter Rakes In $168 Million, While Palin Doc Barely Registers

[...] Meanwhile, the Sarah Palin documentary The Undefeated, playing on about a dozen screens… in such conservative bastions as Grapevine, Texas, and Orange Country, Cal., amassed perhaps $75,000 — though it’s hard to tell at the moment because the film’s distributor hasn’t released actual or estimated totals. Raw or real, the weekend take for the Palin doc — which may reach $8,000 per theater — is underwhelming, given the star quality of its subject, the ardor of her admirers and the exposure The Undefeated gleaned on right-wing websites.

The Wrap, a website that covers Hollywood, confirmed Time’s numbers, reporting that the movie “got off to a soft start… grossing somewhere between $65,000-$75,000, according to estimates confirmed by distributor ARC Entertainment.”

By way of comparison, the biopic “Joan Rivers: A Piece of Work” opened on seven screens last year and averaged $23,479 per theater.

Nevertheless, Fox News is touting the opening as a smash hit, leading their “Fox Nation” website with the following:

The Fox Nation piece, which purports to be about the film’s opening weekend, leads with a quote from an article that appeared before the movie premiered. It avoids all mention of actual ticket sales. The movie currently garners a zero percent positive rating by the movie review aggregation site Rottentomatoes.com.

By clicking and submitting a comment I acknowledge the ThinkProgress Privacy Policy and agree to the ThinkProgress Terms of Use. I understand that my comments are also being governed by Facebook, Yahoo, AOL, or Hotmail’s Terms of Use and Privacy Policies as applicable, which can be found here.

ThinkProgress Signup Overlay Skip and Continue to ThinkProgress Skip and Continue to ThinkProgress

Sign Up