Uh-Oh: Campbell’s Honors Pearl Harbor Anniversary With Tweet Of Smiling Cartoon SpaghettiO


SpaghettiOs, a children’s snack of canned tomato sauce and circle-shaped spaghetti that’s owned by Campbell’s, sent out a tweet on Friday night in honor of Pearl Harbor. Meant to be a tribute to the thousands who died of December 7th, 1941, SpaghettiOs’ tweet depicted a smiling cartoon spaghetti waving an American flag:


This is one of many recent examples where companies have tried to capitalize on public holidays — sometimes even national tragedies; 2,386 Americans died in Pearl Harbor — to promote their product. On Veterans’ Day, the movie Man Of Steel tweeted out a picture of the movie with a message thanking the troops. And during the revolution in Egypt, Kenneth Cole tweeted, “Millions are in uproar in #Cairo. Rumor is they heard our new Spring collection is available online.”


SpaghettiOs deleted the tweet and apologized on Saturday. “We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend.”

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