"Uh-Oh: Campbell’s Honors Pearl Harbor Anniversary With Tweet Of Smiling Cartoon SpaghettiO"
SpaghettiOs, a children’s snack of canned tomato sauce and circle-shaped spaghetti that’s owned by Campbell’s, sent out a tweet on Friday night in honor of Pearl Harbor. Meant to be a tribute to the thousands who died of December 7th, 1941, SpaghettiOs’ tweet depicted a smiling cartoon spaghetti waving an American flag:
This is one of many recent examples where companies have tried to capitalize on public holidays — sometimes even national tragedies; 2,386 Americans died in Pearl Harbor — to promote their product. On Veterans’ Day, the movie Man Of Steel tweeted out a picture of the movie with a message thanking the troops. And during the revolution in Egypt, Kenneth Cole tweeted, “Millions are in uproar in #Cairo. Rumor is they heard our new Spring collection is available online.”