Last week I explained how the media blew the story of UC Berkeley study on climate messaging.  The study found the best message is also the most science-based:  Doing nothing risks “many devastating consequences” but “much of the technology we need already exists.”  We just need to deploy it already!

Brad Johnson has more analysis of the study’s findings, which were almost the reverse of what was reported.

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“The country must get serious about climate-change legislation and making real changes in our daily lives to reduce carbon emissions. The future of our nation’s food supply hangs in the balance. “

THE news from this Midwestern farm is not good. The past four years of heavy rains and flash flooding here in southern Minnesota have left me worried about the future of agriculture in America’s grain belt. For some time computer models of climate change have been predicting just these kinds of weather patterns, but seeing them unfold on our farm has been harrowing nonetheless.

So begins a poignant, must-read NY Times op-ed, “An Almanac of Extreme Weather,” by Jack Hedin a Minnesota farmer.

In this piece, a farmer out-reports most of the U.S. media, with a seldom-told story that will ultimately be the much-retold story of the century, but needs to be heard now while there is still time to act:

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