In 2000, conservative pollster Frank Luntz famously penned a memo that recommended ways for President Bush and his allies to discuss global warming in a manner that cast doubt on the science. Among his suggestions, Luntz recommended the following key point:
Nearly six years later, Bush is still adhering closely to Luntz’s talking points. But the author himself has since backed away from his advice, believing the scientific issues are now settled. In a documentary that first aired on BBC, and was broadcast last night on Canadian television, Luntz said he accepts that humans are affecting the climate, and he distanced himself from the administration’s repudiation of global warming science. Watch it.
NARRATOR: Today, Frank Luntz says the advice he offered the administration on global warming was fair when he gave it. But, he’s distanced himself from their policies since.
LUNTZ: It’s now 2006. Now I think most people would conclude that there is global warming taking place, and that the behavior of humans are affecting the climate.
QUESTION: But the administration has continued to follow your advice. They’re still questioning the science.
LUNTZ: That’s up to the administration. I’m not the administration. What they want to do is their business. And it’s nothing to do with what I write. And it’s nothing to do with what I believe.