NSA launches marketing blitz.

The Swamp reports:

National Security Agency Director Lt. Gen Keith Alexander has launched a marketing blitz.

His goal: to get his employees on message.

Last month, Alexander launched an “Internal Communications Campaign” to promote “buy-in” among his troops for plans to modernize NSA’s spy capabilities and to generate “positive” news stories, according to planning documents obtained by The Baltimore Sun.

Among the measures of success are more media stories “that highlight NSA successes” and a “decrease in media leaks by current & former employees.”

UPDATE: The NSA joins other federal agencies such as the National Oceanic and Atmospheric Administration, which “is spending millions of dollars on a publicity campaign that could be used to plug budget shortfalls hurricane forecasters are struggling with.”