‘We will help you.’

By Amanda Terkel on Jul 21, 2007 at 11:13 am

The U.S. Joint Forces Command has paid $400,000 for a report to improve the “brand” of U.S. military operations worldwide. According to the study, “since the U.S. military invaded Iraq in 2003, its ‘show of force’ brand has proved to have limited appeal to Iraqi consumers” and “a more attractive brand for the Iraqi people might have been ‘We will help you.’”

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