"Military report: secretly ‘recruit or hire bloggers.’"
Noah Shachtman at Danger Room finds a 2006 report written for U.S. Special Operations Command that suggests ways the military should deal with the blogosphere. One suggestion is for the military to hire bloggers to “pass the U.S. message“:
Information strategists can consider clandestinely recruiting or hiring prominent bloggers or other persons of prominence…to pass the U.S. message. … On the other hand, such operations can have a blowback effect, as witnessed by the public reaction following revelations that the U.S. military had paid journalists to publish stories in the Iraqi press under their own names. People do not like to be deceived, and the price of being exposed is lost credibility and trust.
An alternative strategy is to “make” a blog and blogger. The process of boosting the blog to a position of influence could take some time, however, and depending on the person running the blog, may impose a significant educational burden, in terms of cultural and linguistic training before the blog could be put online to any useful effect. Still, there are people in the military today who like to blog.