Kmart says pants ‘not associated’ with abstinence, even though description cites ‘bold abstinence print.’

Responding to last week’s buzz surrounding Kmart’s promotion of abstinence pants, a Kmart spokesman insisted the pants were “not associated with any group or any cause,” saying the message “True Love Waits” “was just a graphic put on the pants.” Yet as Feministing points out, the store’s own description of the pants describes them as featuring a “bold abstinence screen print“:

Feministing writes: “Note to Kmart flacks: If you’re going to lie, make sure to cover your tracks.”