What the boycott of McDonald’s IS about
It is about McDonald’s, as a corporation, refusing to remain neutral in the culture wars. McDonald’s has chosen not to remain neutral but to give the full weight of their corporation to promoting the homosexual agenda, including homosexual marriage.
AFA is upset at McDonald’s for refusing to condemn Vice President of Communications Richard Ellis’s decision to serve on the Board of Directors of the National Gay & Lesbian Chamber of Commerce (NGLCC). AFA President Donald Wildmon said the situation is “strange” because “it’s the family that McDonald’s appeals to — children’s playland, you know, all the little toys, all of that. And they are promoting a lifestyle that would utterly destroy the traditional family.”
So far, McDonald’s is holding strong, writing a letter to Wildmon on May 29 and rebuffing his attacks:
We treat our employees and our customers with respect and dignity, regardless of their ethnicity, religious beliefs, sexual orientation or other factors. We support our employees’ personal involvement in organizations of their choice.
Although AFA tries to make clear that it is NOT protesting McDonald’s “hiring homosexuals” or “homosexuals eating at McDonald’s,” as Good As You notes, “Whether it’s a direct attack on gay customer or employees or an attack on particular employees role in a pro-gay capacity, this situation is still about the company supporting diversity (something the AFA resists at every turn).”
AFA has a long history of silly, offensive boycotts against, among others, Wal-Mart (for selling “Brokeback Mountain” DVDs), Ford Motor Company (for advertising in gay-friendly publications), and the American Girl dolls (because the maker contributed to a youth organization that was pro-choice and supported the acceptance of lesbians). In 2005, it called off its unsuccessful nine-year boycott of Disney (for its “embrace of the homosexual lifestyle“).