Although most states still refuse to recognize gay marriage, Hallmark has begun rolling out cards recognizing the unions between same-sex couples. They feature “two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. ‘Two hearts. One promise,’ one says.” Barbara Miller, a spokeswoman for the Greeting Card Association, said that the number of companies providing same-sex cards is expanding: “The fact that you have someone like Hallmark going into that niche shows it’s growing and signals a trend.”

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