Video: ‘It’s raining in America.’

In 1984, Ronald Reagan’s presidential campaign released an ad that began, “It’s morning again in America.” “It featured a montage of images of Americans going to work and a calm, optimistic narration that suggested the improvements to the U.S. economy since his 1980 election were due to Reagan’s policies.” A new web video produced by Hyphenate Films, entitled “It’s raining in America,” connotes the opposite feeling — distraught and laid off workers struggling in the Bush economy. Watch it:

Like the infamous “Daisy ad” run by the Lyndon Johnson campaign in 1964, the new “raining” ad features a young girl as the narrator, but focuses its criticism not on national security but on economic security.