Miguel Caballero, “a Colombian tailor who has made a fortune from selling bullet-proof fashion to presidents, oligarchs, celebrities,” is marketing a new line of stylish bullet-proof jackets. The jackets are apparently inspired by Vice President Dick Cheney’s now-famous shooting accident:
“This is a new market for us. Dick Cheney has helped raise awareness of accidents,” said Carolina Fernandez, a marketing director.
The Guardian’s Rory Carroll tested out the new product, bravely allowing himself to get shot by a .38 pistol at point-blank range while wearing the jacket. Surviving to write about the incident, Carroll reports, “It felt like a light tap.” Watch it here.