New Gore ad shines a light on coal’s dirty lies.

Al Gore’s Alliance for Climate Protection and the “Reality” coalition have a new ad out today on the myth of “clean coal.” The ad is part of a national grassroots effort to emphasize that there is no such thing as clean coal and features a “coal executive” saying, “Coal isn’t dirty. We think it’s clean. Smells good, too.” Watch it:

A Gore spokeswoman adds: “It will make you glad that YOU aren’t going to get a lump of coal for the holidays.”