In response to our Stop Supporting The O’Reilly Harassment Machine campaign, we recently received statements from two of O’Reilly’s key advertisers. Johnson & Johnson told us:
With the help of our advertising agencies, a conscientious effort is made to screen all programs prior to broadcast. As a result of our screening, we have frequently withdrawn ads from television shows in the past and we will continue to monitor programming in the same manner in the future.
Your concern will be directed to network personnel. However, the most effective comment on programming is direct action by viewers. Therefore, we would urge you to communicate your feelings directly to the network.
Similarly, Bayer told us: “While there may always be reasonable differences over what constitutes acceptable programming, we do try to exercise good judgment in selecting networks on which to advertise.” We understand companies may choose to advertise on The O’Reilly Factor to reach its large audience. However, doing so should not mean that advertisers forsake their right to criticize Bill O’Reilly’s harassment tactics.
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