Tracking the influence of Frank Luntz’s obstructionist health care memo.

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"Tracking the influence of Frank Luntz’s obstructionist health care memo."

In early May, conservative word guru Frank Luntz authored a messaging memo defining the Republican rhetoric on health care reform. In order to obstruct reform, Luntz offered a set of poll-tested words that he said “should be used by everyone.” Some of those words were “rationing,” “doctor-patient,” “takeover” and “bureaucrats.” Using the Capitol Words search engine, the Sunlight Foundation’s Paul Blumenthal has found that Republicans are following Luntz’s advice:

Over the past month, as the health care debate has really gotten off the ground, the use of these words in the Congressional Record has skyrocketed. See the numbers below:

“Rationing” goes from 18 uses in May to 90 uses in June. This marks the highest level of use for the word “rationing” in the Capitol Words database.

“Doctor-patient” goes from 6 uses in May to 20 in June. This marks the highest level of use for the word “doctor-patient” in the Capitol Words database.

“Takeover” goes from 13 uses in May to 106 in June. This marks the highest level of use for the word “takeover” in the Capitol Words database.

“Bureaucrats” goes from 53 uses in May to 78 uses in June. This marks the highest level of use for the word “bureaucrats” in the Capitol Words database.

Watch a compilation put of GOP lawmakers mimicking Luntz’ “doctor-patient” rhetoric:

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