MSNBC and Fox News have long taken shots at each other, with Keith Olbermann and Bill O’Reilly at the center of the feud. Olbermann consistently names O’Reilly his “Worst Person in the World,” and O’Reilly can’t even stand it when someone mentions Olbermann’s name in his presence. The New York Times reports that in mid-May, the two networks agreed to largely stop the “fiercest media feud of the decade”:
At an off-the-record summit meeting for chief executives sponsored by Microsoft in mid-May, the PBS interviewer Charlie Rose asked Jeffrey Immelt, chairman of G.E., and his counterpart at the News Corporation, Rupert Murdoch, about the feud.
Both moguls expressed regret over the venomous culture between the networks and the increasingly personal nature of the barbs. Days later, even though the feud had increased the audience of both programs, their lieutenants arranged a cease-fire, according to four people who work at the companies and have direct knowledge of the deal.
MSNBC President Phil Griffin has reportedly told network producers to “restrain from criticizing Fox directly,” and Fox staffers were told to “be fair” to General Electric, MSNBC’s parent company. Olbermann said that he personally was “party to no deal.”