Today, the Corn Refiners Association petitioned the Food and Drug Administration to approve the name “corn sugar” to replace “high fructose corn syrup.” The sweetener, made from processed corn syrup, was introduced to consumers in the 1970s before becoming a pervasive culprit in the epidemic of American obesity. The corn refiners lobby — led by agribusiness giants Archer Daniels Midland and Cargill — have begun a national television and Twitter campaign with the slogan, “Whether it’s corn sugar or cane sugar, your body can’t tell the difference. Sugar is sugar.” Audrae Erickson, president of the lobby group, hopes “a new name will ease confusion about about the sweetener”:
Clearly the name is confusing consumers. Research shows that “corn sugar” better communicates the amount of calories, the level of fructose and the sweetness in this ingredient.
In fact, some scientists have found that high-fructose corn syrup — which, unlike tariff-protected cane sugar, is heavily subsidized by the American taxpayer — actually can cause obesity greater than a real-sugar or high-fat diet. (HT: Grist)