Romney Hits ‘Bump In The Road’: Attack Ad Blasts Obama For Phrase Romney Used

Today, Mitt Romney released a new web ad excoriating Obama for saying that there will be “bumps in the road” to economic recovery. The ad features a bunch of people laying down in the road who slowly rise up and say, “I’m an American, not a bump in the road.” Watch it:

Before Romney’s consultants decided the phrase would be a potentent polical weapon, he used it himself in the same way as Obama. From the AP, May 1, 2006:

Romney Warns of Potential ‘Bumps in the Road’ for Health Care Law

Massachusetts faces potential “bumps in the road” as it tries to turn the promises of its new health care law into a reality, Gov. Mitt Romney said Monday even as he announced another crucial step in the state’s experiment with near universal coverage. […]

One of the most daunting tasks is the creation of an entirely new state bureaucracy, known “Commonwealth Health Insurance Connector” the bureaucratic infrastructure on which much of the new law’s innovative reforms rest.

The connector is supposed to work as a clearing house matching the uninsured with new health care plans.

Romney said for the connector to work, “the computer systems are going to need to be able to deal with a half a million people buying insurance through an entity that doesn’t exist today.”

“So many parties have to come together that achieving this timetable even if there are no bumps in the road will be very difficult,” he said.

So in this instance, Romney is telling people who need health insurance to expect “bumps in the road” before they get health care coverage. This is the same message that Obama is communicating about the recovery to people who need jobs in America.

As Romney knew then (and likely knows now), using the phrase does not communicate that those impacted are merely “bumps.” The latest ad demonstrates his willingess to exploit anything Obama says for even the smallest political advantage.

(HT: Ben Smith)