This morning, Facebook rejected CREDO’s Facebook ad (pictured right). According to CREDO Action, Facebook initially informed them they rejected the ad because it used Facebook trademarks — specifically, Zuckerberg’s image. Though the image used was fully licensed for creative commons use, a Facebook representative told ThinkProgress that any images of Zuckerberg are off-limits, as he is part of the Facebook brand. The rules governing Facebook brand usage specify “trademarks, names, domain names, logos” but does not explicitly restrict images of Zuckerberg.
Zuckerberg’s group, FWD.US, is ostensibly focused on passing comprehensive immigration reform, with long-term goals of expanding scientific research and reforming education. However, the group soon started funding ads promoting oil drilling in the Arctic National Wildlife Refuge and constructing the Keystone XL pipeline. In the past, Zuckerberg has called for reducing fossil fuel usage in favor of more clean energy sources. FWD.US defended the ads as a way to shore up vulnerable Republican lawmakers who support immigration reform.
CREDO recently protested outside Zuckerberg’s recent fundraiser with Gov. Chris Christie (R-NJ), and decided to launch a Facebook advertising campaign “to make the connection about how political Mark Zuckerberg has become,” as CREDO told Politico. They’re not the only group taking to Facebook to challenge Zuckerberg’s political causes; the Sierra Club also asked members to share a graphic saying, “Zuckerberg promoting dirty fuels? DISLIKE.”