Environmental Activist and 350.org Founder Bill McKibben had a lot to be excited about when he walked onto the Colbert Report last night. After wondering publicly whether the environmental movement could accumulate 500,000 messages in 24-hours from citizens opposed to the Keystone XL tar sands pipeline, by last night he announced that they’d done it in less than seven.
But the battle over Keystone XL is not even close to finished. The Senate introduced an amendment in a transportation bill yesterday that would allow Congress to approve the project. Meanwhile, activist groups are hoping to raise over one million signatures against the tar sands pipeline by noon today — shattering any previous petitions from environmental organizations.
So it was fitting that faux-pundit Stephen Colbert invited McKibben “the troublemaker” onto his show just before the next Congressional showdown. Will the rally against the Keystone XL experience the infamous “Colbert Bump” after last night’s appearance? We can only hope.
“The Colbert Bump is the curious phenomenon whereby anyone who appears on The Colbert Report gets a huge boost in popularity, causing them to win elections, receive massive increases in money (making Colbert the greatest fundraiser ever), receive major awards and even get laid (The Colbert Bumpin’ Uglies).
Watch McKibben’s segment on last night’s show: