Musk took a serious gamble to start an American electric car company, kept it going with help from almost half a billion in Energy Department loans, and has seen Tesla rise from shaky uncertainty into a profitable luxury electric automaker whose products earn the highest ratings from Motor Trend and Consumer Reports.
But should clean tech outlets and those watching for advacements in zero-emission transportation hold Tesla aloft as the Next Big Thing? Some conservative outlets have abandoned their attacks on Tesla or ignored its successes.
Yet there are understandable criticisms of the company’s business model. “Range anxiety” is a concern for many. And no matter how highly rated it may be, the vast majority of people will never be able to afford the Model S, currently priced between $60,000-90,000. The profit that Tesla reported in the first quarter of this year was not achieved entirely through selling cars, but through selling $68 million in Zero-Emissions credits through California state law.
Is Tesla here to stay? And should it be the poster car that so many have recently lauded as a sign of a new gasoline-free transportation system?
One hurdle for Tesla is range. It excels as a city car. But unlike new car companies that can rely on existing gas stations to give drivers peace of mind when it comes time for refueling, a Model S is tethered to the network of charging stations on a long road trip. Tesla essentially has to build the recharging infrastructure more quickly than their cars can drive. Which is what Musk said Tesla is trying to do.
A company press release announced last week that this year it will vastly expand the supercharger network its cars use to refuel — for free. This year, the network will “connect most of the major metro areas in the US and Canada,” and a year from now, the company says the network will stretch across the continent. The chargers themselves have been upgraded to allow for a full three hours of driving in less than a half hour.
What this means is that in 2014, a Tesla owner will be able to drive from coast to coast and all places in between, for free, stopping every three hours for a 20-30 minute pit stop. As the nation decarbonizes and states increase the portion of their electric grid sourced from clean energy (through renewable energy standards), the net carbon pollution from Tesla vehicles will drop steadily over time.