So, Disney’s new movie Frozen has a girl as a main character, a girl named Anna voiced by Kristen Bell. And it’s got another significant character, Anna’s sister, the Snow Queen, who has apparently cast a spell on the country they both live in, to keep it permanently winter. That’s not a lot to go on, but it’s an interesting update to Disney’s tradition of female protagonists, making those kinds of characters active rather than passive, a queen with her own agenda rather than a princess or princess figure who gets pushed into action as a response to external events, and setting up the story as an interaction between two women, rather than a woman and a man.

But would you be able to tell any of this from the first trailer?

I recognize there’s more to come, but I’d be curious if parents in the audience are as irritated as I am by the idea that the best way to sell children on a movie is with the most disposable parts of it, the relatively non-narrative, slapstick comedic relief provided by the less-intelligent sidekick characters?

By contrast, the initial trailer for The Little Mermaid in 1989 lead with Ariel’s voice, and with the plot–the fact that you’d heard her singing meant that when the movie got to a key plot point, the fine print of her deal with Ursula, we were invested in getting her voice back because we’d heard how fine it was. And Disney wasn’t afraid to lead with the music, which won an Academy Award, a Grammy, and the soundtrack as a whole went triple platinum.

Ditto with Beauty and the Beast:

Both of these trailers have problems of their own–Ariel and Belle have qualities other than being beautiful and young, something both previews emphasize the first time we see them on screen. But they both trust that parents and children might be interested in a single film, and that children can handle and be drawn in by actual narrative and characterization. If a “family film” is to be something other than ninety minutes of animation parents can use to narcotize their children, it would be nice if those movies were sold with some respect for children, and some expectation that they have something to offer that parents and children can talk about together.

Well, this video by comedian Rachel Bloom is pretty wonderful. And it’s a reminder that the next time someone complains about the brutality in Game of Thrones, you can always tell them that torturing Theon Greyjoy may be unpleasant, but at least Westeros isn’t constantly getting wiped out by plagues:

Brave‘s Merida is one of the few Disney princesses—along with Mulan—who gets to be physically active, and really the only one with a physique to match her love of riding horses, shooting things, and her ability to stand up to a bear. But Disney, as it’s done to other women in the official Disney Princess pantheon, decided that to mark her inclusion, Merida needed a new dress that was off-the-shoulder, and a belt instead of a quiver for her arrows. Unlike the other Disney Princesses, it also decided that she needed to get a lot skinnier for the occasion.

The website Disney debuted as a portal for Merida merchandise seems to be sticking with the original design for Merida, kinky red hair, forest-green dress, and bow ready to fire, a move that some advocates are claiming as a victory. But the products themselves seem to be a mix of Merida ready for action—at least holding on to her bow, as in this nightshirt—and Merida in party-wear, as on this mug. Change.org petitions may feel good, but it’s hard to get a big corporation like Disney to junk an entire product line on a moment’s notice.

But hopefully, as Disney considers the reaction to the Merida art that circulated, and as they consider how to make even more money out of the Brave universe, Disney could consider that dresses and princess crowns aren’t the only things that you could sell to little girls through their parents. Get into the archery sets game. Get into weaving kits, even. If “princess” is a title you can give Native American advocates, Chinese warriors, and Scottish tomboys, then the things princesses can do don’t have to be limited to going to parties.

Per Kotaku:

At CinemaCon today, Disney revealed plans to release new Star Wars films each summer beginning in 2015. The plan isn’t to go Episode VII, VIII, IX in three years but, rather, to run spinoff films in-between the major “episode releases” every two or three years. This is consistent with earlier reports of plans for spinoff movies, plus reports that the next trilogy will pick up after 1983′s Return of the Jedi. Disney’s announcement meshes the two together rather definitively.

In a way, I’m even more interested in what the spinoffs might look like than about the new trilogy. It’s a setup that creates more space for creative storytelling within the Star Wars universe, while still keeping the core space opera going under the—if nothing else—predictable leadership of J.J. Abrams. I don’t know that Disney will ever be comfortable getting this experimental, but there’s so much room for playing with visual styles, kinds of stories, and pairings of directors and subject material. Why tie Ben Affleck, for example, to the core trilogy movies when he could take his experience with Boston cop movies and apply it to a movie about the Corellian Security Force? Why not reunite Jessica Chastain and Kathryn Bigelow for an austere lady-Jedi movie—or even cast Chastain as Mara Jade? How about hiring Guillermo del Toro to do all of the monster design for the franchise going forward and letting him play with some stories about non-human main characters? Disney’s going to make an absolute fortune out of these movies. I’d like to see fans communicate to them as clearly and as loudly as possible, and as early in the process as we can, that we’d be excited to see the Star Wars franchise innovate if it’s going to flood the zone, rather than stay stagnant.

Netflix’s attempts to develop original content has frequently been puzzling to me, given its focus on resurrecting dead masterpieces like Arrested Development, remaking masterpieces that don’t necessarily translate to new settings like House of Cards, keeping alive shows that no one really believed needed to be kept alive like Terra Nova. But its latest move, to outbid other competitors for Disney’s back and future catalogue, actually makes perfect sense to me:

The agreement is the first time one of Hollywood’s big studios has chosen Web streaming over pay television. Netflix has made similar “output” deals with smaller movie suppliers like DreamWorks Animation and the Weinstein Company. But all of the majors — Disney, Paramount, Universal, Warner Brothers, Sony and 20th Century Fox — have stayed with Starz, HBO or Showtime until now.

Library titles like “Dumbo,” “Alice in Wonderland” and “Pocahontas” will become available on Netflix immediately, Disney said. Netflix will begin streaming new release Disney films starting in late 2016, when the current accord with Starz expires. The deal announced on Tuesday includes direct-to-DVD movies…With the Disney deal, Netflix will be able to offer customers exclusive access to a pipeline of films that are reliably some of the year’s biggest box-office successes. Netflix has also made it a priority to strengthen its children’s and family offerings.

What’s smart about this is that it’s Netflix identifying an actual niche in the market. Hulu’s done this already in a lot of ways, doubling down on content that will appeal to serious television and film fans, whether it’s streaming foreign and foreign-language content like Hatufim, historical shows like Ironside, or even films from the Criterion collection. It’s true that Hulu is building its audience with a lot of tiny Legos, but the bricks in that wall don’t cost them a lot either, and it means they can easily adjust should one of those investments fail to pay off.

Investing in children’s and family programming is an unsexy way to build a firewall, but it’s an important one. Parents who want access to content for their children, but are worried about their youngesters wandering elsewhere in the cable lineup, or who don’t want to shell out cable prices when they only want some of the content, are a perfect audience for Netflix. And they’re a much clearer audience than whoever Netflix thought it was aiming Lillyhammer at. I don’t think it’s dumb for Netflix to experiment with original content. But until it figures out an actual successful strategy there, it makes much more sense to me for the company to spend $300 million a year on Disney content than for it to spend $100 million on 26 episodes of House of Cards

I promise this will be the last exercise in Star Wars nerdery for…a little bit, at least. But Jamelle Bouie, who is one of my favorite people to geek out with, and I sat down yesterday to record a Bloggingheads episode about our hopes and fears for the new movie coming down the pike. In it, Jamelle makes what I think is a good point: that Disney’s profit incentives could actually be good for fans if they did things like release remastered box sets of the original cuts of the movies.

Another part of the conversation we had was how to design villains for the new movie better. In the absence of Vader , as a Big Bad for most of the prequels, the villain design was either haphazard or racist. One thing Jamelle and I discussed was whether the new movies could introduce the shape of familiar conflicts but with different participants. The remnants of the Empire could function like an insurgency, but one run by white, British-coded members of the Imperial Navy. If you want to do a trade wars story, bring in Thyferra, the planet that produces Bacta, and where a white minority forces labor out of an alien majority, a la South Africa. If you want to force an existential crisis with the Jedi, bring in the Yuuzhan Vong, who have an apocalyptic worldview, and are very effective at implementing it, to be al Qaeda. In a way, I’m excited to see how this goes less for Episode VII itself and more for a chance to think about what our action movies should be.

In the rare bit of news that could blow Hurricane Sandy off the map, Disney announced today that it had purchased Lucasfilm for $4.05 billion—and announced that the company will debut Star War Episode VII in 2015. “It’s now time for me to pass Star Wars on to a new generation of filmmakers,” George Lucas said in the official announcement of the transaction, in what is a substantial understatement, given the creative quality of the prequels. “I’ve always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime.”

While this opens up a new chapter in the cinematic development of the Star Wars universe, that doesn’t mean Disney will be flying off into uncharted territory. The Star Wars Expanded Universe includes a huge number of licensed books (not to mention video games, comic books, graphic novels, and animated television series) that lay out the story of the franchise’s main characters, and in some cases, their distant descendants. Given that Disney will need to woo legions of long-term fans who love the larger Star Wars universe and were burned to greater or lesser extents by the awfulness of the prequels, and will certainly want to keep monetizing the expanded universe, I expect they’ll preserve that continuity. The question is just which stories they decide to use as source material. Here are five options:

1. Heir To The Empire: One of the most venerable entries in the Expanded Universe, this series of three novels, also known as the Thrawn trilogy, explore one of the most fascinating problems left behind in the wake of the battle of Yavin: how do you clean up a counterinsurgency that includes highly trained admirals with considerable industrial resources and military hardware at their disposal, not to mention a Dark Jedi? Chock-full of military strategy, major roles for all the core characters, and a romantic foil for Luke Skywalker who isn’t secretly his sister—the awesome former Imperial agent Mara Jade—Heir to the Empire is probably the strongest contender for Episode VII, and Episodes VIII and IX to follow—that is, if you want to stick with the original characters.

2. X-Wing: Rogue Squadron: That said, the smartest thing for this new franchise to do would be to move beyond the core cast Luke and Leia Skywalker and Han Solo. The actors who played them are too old to reprise their roles in storylines set relatively soon after the events of Return of the Jedi, and too iconic to be replaced. But there are a lot of terrific other stories set in the Star Wars universe, and for my money, the best is Michael Stackpole’s X-Wing quartet, which involves Wedge Antilles, a minor character who survived both Death Star runs, setting up a new commando squad of flying aces. The franchise introduced Corran Horn, a Corellian Security Force veteran (basically, a Star Wars cop), who joins the squadron and learns more about his family history, and the forces that make him such a remarkable pilot. It also featured Ysanne Isard, one of the great villains of the Expanded Universe era, a former Imperial agent who seizes control of Coruscant, the Imperial capital planet, and then when she risks losing control of it, wages a biological war on non-human species that can only be fought with an extremely expensive cartelized medicine. It’s still an Imperial-New Republic showdown, but in foregrounding commando skills, conflicts between humans and non-humans, smugglers, and trade wars, the Rogue Squadron books explored strikingly new dynamics and made the Star Wars universe a much richer, more thoughtful place.

3. Yuuzhan Vong: If you want to throw out the conflict between the New Republic and the Empire—by this point in the Expanded Universe a breakaway state called the Imperial Remnant—Disney could tell the long-arc story of the Yuuzhan Vong invasion of the galaxy. A wacky conquering species that worships pain, views mechanical technology as an abomination, and terraforms planets to their needs, the Yuuzhan Vong unites the New Republic and the Empire, explores all sorts of complex new dynamics in the Force, and gets seriously violent and crazy. This franchise could be an amazing match for a monster-builder like Guillermo del Toro or an innovator like District 9 director Neill Blomkamp. But it’s probably too far out of the core Star Wars brand for this to happen.

4. Legacy of the Force: The most conservative choice, but probably also the most sensible one, is probably for Disney to skip forward a generation. This franchise explores the rise of Han and Leia’s twins, Jacen and Jaina Solo, as powerful Jedi Knights in their own right, and stages a very different kind of deadly familial showdown as Jacen’s arrogance leads him to the Dark Side, and Jaina rises as the Sword of the Jedi, the greatest warrior of the order. There are big romances, explorations of Han Solo’s home planet, Corellia, the tragic death of Luke Skywalker’s wife, Mara Jade, and lots of other collective drama. I wouldn’t mind a Legacy of the Force series. But it would be giving away a lot of potential to truly develop the world George Lucas built, with much greater nuance than he lent to the prequels.

5. Indie Star Wars: There is a lot of delightfully weird stuff in the Expanded Universe, including The Courtship of Princess Leia, in which Han finally tries to get it together to put a ring on it, but not without kidnapping, incredibly awful attempts at cooking, and a bunch of Force-sensitive witches with pet Rancors; Children of the Jedi, which literally involves Luke Skywalker having ghost sex; Truce at Bakura, which involves soul-stealing aliens invading the fragile New Republic; and superweapon stories like The Crystal Star and Showdown at Centerpoint. I think, however, we’re safe from an adaptation of Splinter of the Mind’s Eye, which was written before the big Luke and Leia reveal, and reads as disturbingly sexual in retrospect.