The Girl With the Dragon Tattoo was never quite my jam: it’s over my personal comfort threshhold for depictions of sexual assault, and the early financial stuff is some seriously heavy furniture, so I never read the subsequent books. That said, I’ve always been half-amused, half-depressed by the idea that this novel, originally titled Men Who Hate Women, and directly connecting capitalism and the abuse of women, is a huge American hit. Who knows what it is about this particular package that got these ideas, which would be radioactive in another context or presentation, into circulation?
All of which is a long way of saying that, no matter what you think about the novels and how they depict violence against women and the way those women recover, I don’t think creating a clothing line inspired by Lisbeth Salander glamorizes either the terrible things that are done to her or the things she does in response to them. That’s what Natalie Karneef is arguing in a post that’s produced a moderate buzz, rising up to ABC News. She writes:
And now, H&M, you have created a line of clothing based on her character: a woman who has suffered a lifetime of abuse, who is violently raped, and who is hunting down a man who violently rapes and kills other women. Lisbeth has been through hell, and her clothing is her armor. That’s her choice, and it’s an understandable choice. But you glamorize it, putting a glossy, trendy finish on the face of sexual violence and the rage and fear it leaves behind.
I wonder if you’ve considered how a survivor of sexual violence chooses her or his fashion choices…When I dress in the spirit Lisbeth Salander, it’s because I want to send a message to men: to stay the fuck away.
Anna Norling, the Division Designer at H&M, says that she is “so proud” of this collection, because Lisbeth is the “very essence of an independent woman.” Lisbeth Salander is independent woman whose mother was abused by her father, who was violently raped by a man in charge of her well being, who is harassed and bullied by men in public, and who is severely emotionally scarred.
Stieg Larsson was inspired to write The Girl with the Dragon Tattoo because he witnessed a girl getting gang raped when he was 15 years old. I’ve heard it said that being raped is like getting a tattoo – it never goes away. I hope your shoppers bear this in mind before they emulate Lisbeth Salander.
There’s a lot going on here, so I’m going to unpack it step by step. It’s pretty hard to tell from either Karneef’s post or her statements to ABC, in which she says she objects to the collection because it “glamorizing surviving rape” whether she thinks Lisbeth Salander is a role model or not. Again, having read only the first book, it’s not particularly clear to me that Lisbeth is an aspirational figure. She’s painfully thin, has difficulty emotionally connecting to people, works in a field that allows her to isolate herself from human contact, and the violence she herself commits is both offputting and logistically out of reach for most women. Neither her experience nor means by and extent to which she’s recovered seem particularly glamorous.
And are we really supposed to find “glamorizing surviving rape” so offensive? Sure, a narrative where someone is brutally attacked and rises from their hospital bed dewy and saintly would be offensive, but it also would be so emotionally implausible that it wouldn’t resonate with people. Stories on the other hand that emphasize that rape and sexual abuse are horrific and difficult to recover from but that still celebrate the strength of survivors seem appropriate. But whom am I or anyone else to tell survivors where to find their role models or how to interpret the stories they find meaningful?
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The public policy conversation about headscarf bans is so loud that it obscures the fact that Muslim women who want to be stylish and religiously observant face a lot of other challenges, ranging from the predominance of sleeveless tops and dresses to a tendency by designers to make compliant garments in drab colors. So it was cool to read this NPR profile of designer Nailah Lymus:
I’ve got mixed feelings about the fact that TOMS, the seller of fashionista-approved canvas shoes that distributes a pair to a needy child every time someone ponies up for a pair for themselves, is partnering up with uber-conservative social issues group Focus on the Family to get their shoes to folks who need them in Africa. 
