After Current TV fired Keith Olbermann last week, the combative host vowed he’d sue his (most recent) former network. Olbermann and his lawyers filed suit in California yesterday, and their allegations make for quite the read. Olbermann’s complaints with his former employer range from the social to the technical. Here are the ten most serious—and funniest—charges Olbermann makes against Current TV and its executives in the order they appear in the lawsuit:

1. Current co-founder Joel Hyatt was kind of socially awkward: A thread running through Olbermann’s lawsuit is that Current tried to distance him from his representation, sometimes to disadvantage him in negotiations. But in this case, Olbermann makes a more personal allegation, that “Hyatt also attempted to isolate Olbermann from his professional representatives in an awkward attempt to form a close personal friendship with his new star.”

2. Current underinvested in its web presence, to the detriment of its audience base: Sometime, these charges are an opportunity for snark, as when the suit alleges “Stunningly, Al Gore’s network was not interested in establishing a strong internet presence.” But the suit also suggests that the network was slow to build out its web presence and wouldn’t allow Olbermann’s show to stream online, a hook that might have helped viewers who didn’t have Current or weren’t sure where to find the network on their channel lineups, continue to watch the program. “Current even refused Olbermann’s request and contractual right, to stream segments of the Program and additional web-only content over the Program Website. It is both sad and ironic that a channel owned and founded by Al Gore, for the stated purpose of creating an independent perspective, free from the control of large corporate interests, restricted the rights of its most celebrated commentator and Chief News Officer to fully broadcast his opinions over, of all things, the internet.”

3. Current’s facilities were a mess: This has been one of the most commonly reported points of dissension between Current and Olbermann, particularly after an electrical failure while the program was on-air led Olbermann to bring a candle on set. The lawsuit alleges that “Current President David Bohrman admitted ‘the 33rd St. facility is never going to be a professional facility. We need to move to HD, and a better location.’ He further admitted in that same e-mail ‘We are paying for a Porsche and getting a Yugo.’”

4. Hyatt behavior threatened Olbermann’s staff: “Hyatt’s leadership was highly erratic. Just days before the premiere of the Program, Hyatt even threatened to fire Olbermann and the loyal staff members who had followed him from MSNBC to Current. Hyatt behaved as if he had just paid Olbermann to become his puppet instead of the Chief News Officer of the network.”

5. Hyatt and Current were moustache-twirling blackmailers: “Hyatt blackmailed Olbermann into agreeing to put himself in a position that no other major talent in the entertainment or news industries has been forced into in decades: fending for himself without the benefit of hire advisors. Olbermann gave in to Hyatt’s blackmail for the purposes of saving the premiere of the Program and the jobs of those who worked on it. Olbermann left the meeting devastated at having discovered that he was working for a blackmailer.”

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Of all the times he’s been fired from television jobs, Keith Olbermann literally could have not picked a more fortuitous time than this to get the axe from Current TV, the small liberal network co-founded by Vice President Al Gore, where he fled last year after he was let go from MSNBC. It may not seem immediately clear why that’s the case. Current and Olbermann almost immediately proved to be a bad fit, with the relationship deteriorating over everything from the state of Olbermann’s studio infrastructure to Olbermann’s missed work days and fussiness over the car service. His firing is certain to be the start of a nasty battle. Olbermann has vowed to sue Current, an action unlikely to endear him to his dwindling pool of future employers. And Current has retained a crisis PR company to help it manage the fallout of its largest star’s dramatic defenestration from an already vulnerable structure.

But Olbermann has one thing going for him—the weekend after he was fired, HBO rolled out the first trailers for The Newsroom, Aaron Sorkin’s show based on an extremely Olbermann-like commentator (who, in an interesting shift for Sorkin, happens to be a moderate Republican), played by Jeff Daniels:

As crisis PR goes for Olbermann, it’s a dream. He gets painted as a truth teller stifled by the expectations of his network and the people around him, never mind that flinging Blackberries at your camera operators is utterly un-charming behavior. Aaron Sorkin does love him a principled truth-teller, and in an age when the presidency is on tighter verbal lockdown than ever before, it makes a certain amount of sense that he’d give up on the hope of a Commander in Chief telling it like it is in the White House briefing room and downgrade his fantasies to cable television instead.

But there’s something odd about pretending that the prominent cable networks are cracking down on opinionated anchors. MSNBC may not be as aggressive as Fox News, but it’s hardly an opinion-free space, as the elevation of Rachel Maddow (once an Olbermann protege) or Al Sharpton’s passionate coverage of the killing of Trayvon Martin would indicate. And Olbermann’s on-camera personality is the reason he keeps finding work. It’s been the struggle to get him in front of the camera, and to get him to behave collegially off it that’s plagued him. That’s a much less heroic, and much less Sorkin-ite, narrative.

The New York Times’ Brian Stelter breaks the news that Current TV has let go Keith Olbermann, and will replace him starting tonight with Eliot Spitzer, denying Olbermann to give a send-off or special comment to his viewers. Spitzer, like Olbermann, also had experience at MSNBC, where he appeared as a guest anchor. Olbermann had been suspended by MSNBC for violating its rules on campaign contributions, an event that soured his relationship with the network, before his departure from MSNBC opened the door to his deal with Current. He was at one point a high-profile acquisition for the network, founded by former Vice President Al Gore to provide a more progressive take on the news. But his ratings fell and his relationship with Current quickly foundered.

In an open letter to Current viewers, Gore and co-founder Joel Hyatt wrote “We created Current to give voice to those Americans who refuse to rely on corporate-controlled media and are seeking an authentic progressive outlet. We are more committed to those goals today than ever before. Current was also founded on the values of respect, openness, collegiality, and loyalty to our viewers. Unfortunately these values are no longer reflected in our relationship with Keith Olbermann and we have ended it.” Olbermann had complained about technical issues on his set and squabbled with the network over his role in its coverage of the Republican primary, though he ultimately agreed to anchor those segments.

A source familiar with the decision-making process at Current said the choice to terminate Olbermann was based on what the network felt were violations of three tenets of his contract: a series of unathorized absences, a failure to promote the network, and disparagement both of Current as a network and of its executives individually. The source said that Olbermann missed 19 of his 41 working days in the months of January and February, and that Olbermann was told that if he took a vacation day he had requested for the night of March 5, it would be considered a breach of his contract. Olbermann took the day off, and former Michigan Gov. Jennifer Granholm ran a two-hour edition of her show, the War Room, in his place. The charges that he disparaged the network likely stem from the disputes over election coverage, when Olbermann said in a public statement: ““I was not given a legitimate opportunity to host under acceptable conditions. They know it and we know it. Telling half the story is wrong.”

In a series of Tweets after that letter was released, Olbermann sharply criticized Current’s leadership and said that he would sue the network, writing:

I’d like to apologize to my viewers and my staff for the failure of Current TV. Editorially, Countdown had never been better. But for more than a year I have been imploring Al Gore and Joel Hyatt to resolve our issues internally, while I’ve been not publicizing my complaints, and keeping the show alive for the sake of its loyal viewers and even more loyal staff. Nevertheless, Mr. Gore and Mr. Hyatt, instead of abiding by their promises and obligations and investing in a quality news program, finally thought it was more economical to try to get out of my contract.

It goes almost without saying that the claims against me implied in Current’s statement are untrue and will be proved so in the legal actions I will be filing against them presently. To understand Mr. Hyatt’s “values of respect, openness, collegiality and loyalty,” I encourage you to read of a previous occasion Mr. Hyatt found himself in court for having unjustly fired an employee. That employee’s name was Clarence B. Cain. http://nyti.ms/HueZsa

In due course, the truth of the ethics of Mr. Gore and Mr. Hyatt will come out. For now, it is important only to again acknowledge that joining them was a sincere and well-intentioned gesture on my part, but in retrospect a foolish one. That lack of judgment is mine and mine alone, and I apologize again for it.

Olbermann’s longtime attorney Patty Glaser has vowed a tough fight with the network after negotiations over a severance payment for Olbermann failed. And Current has hired a team of crisis public relations experts to help guide their response.

The folks behind Current TV are confident they’ve found an underserved niche in the news market. “We’re going to punch the establishment in the mouth,” Cenk Uygur said at the Television Critics Association press tour on Friday. “They have their plastic, fake, robot anchors on there who do not deliver the news. They give you this he-said, she-said drivel.” “I’ll be able to show you something and listen to these guests and tell our viewers what are talking points and what aren’t talking points,” promised Gov. Jennifer Granholm, whose news show starts on January 30, giving Current a full prime time lineup. “I’ve delivered talking points. I know them when I hear them.” Viewers are “looking for a place that connects the dots in a way that makes sense to them,” Vice President Al Gore told us.

The question is how Current can distinguish itself from its competitors in substance as well as tone—and get viewers to connect the dot from the news they’re watching now on MSNBC or CNN to the different product that is Current. It’s one thing to say, as Uygur did, “If you turn to CNN to find out what’s going on in politics, you’re wasting your time,” or another to point out, as Gore did, that “MSNBC has some liberal-oriented shows in the evening, but they have put on the RNC chairman…They start the day with a conservative show,” and another to get them to switch to another product.

Good journalism and good signings help, of course. Gore touted the fact that the network’s won “won every award in journalism.” And certainly one way Current might distinguish itself from its competitors would be to invest heavily in investigative reporting and documentaries. MSNBC’s been expanding its anchored shows, particularly on weekends with the addition of Chris Hayes and now Melissa Harris-perry, and it’s probably true that Current has to fill out its prime-time lineup to keep up. But breaking stories, providing new reported context on major events, and elevating stories that are flying under the radar would be an even more dramatic break with the existing cable model than simply offering a competing brand of analysis. On MSNBC, Hayes has gotten credit from the tech community for doing a segment on the Stop Online Piracy Act: clearly, there are major communities that feel underserved, and could be up for grabs by a network willing to break out of the standard menu of cable news topics.

It would be particularly interesting to know what’s bringing viewers to Current, particularly since David Bohrman, the network’s president, told us that while the average age of viewers for news coverage on the other cable networks was in the 60s, the average age for Current is 47, and for election coverage, it dipped to 36. “If we can mine this, we’re going to have viewers and customers for many years to come,” Bohrman said. Which is true, but the network needs more of them.

When I asked about how Current intends to boost those numbers, Bohrman said that he didn’t want to reveal too much about the network’s marketing strategy. But he indicated that the rollout of Granholm’s show would be promoted by an advertising blitz similar to the one that launched Keith Olbermann’s show on Current. And he emphasized the importance of having a full primetime lineup of news programming to match the amount of information on other networks. Uygur also suggested that the way Olbermann’s ratings took off when his show took on a more progressive bent was proof of the power of persistence, and that the space he’d opened up already counted as a success: “it allowed all of us to be on television.”

But I’ll be very curious to see what else the network plans to do to fight for market share. Unlike a network like Starz, which is only in 19.5 million households, Current has 63 million subscriber households. It’s less an access problem than getting people to hit the right channel buttons. Mending fences with lynchpin talent like Keith Olbermann, who will be hosting upcoming election coverage for the network, will help. But so could questioning the model of the business Current is in.

The New York Times has a decent-sized story about the impact of Keith Olbermann’s departure on MSNBC and another one today on the larger challenges the channel faces. The piece describes two core problems for the network: the fact that it’s getting beat by competitors between 8 and 11, and the fact that it’s getting beat on news. But is Keith Olbermann the real problem for MSNBC?

Even before his defenestration from MSNBC and his move to Current, Olbermann’s ratings were falling. In 2010, Olbermann drew an average of 1 million adults and 268,000 adults aged 25-45 during the 8PM hour (that first number was down 11 percent from 2009, the second, down 25 percent in the same time period).

Olbermann wasn’t alone in his woes at MSNBC, though his numbers were slightly worse than some of his colleagues. Rachel Maddow’s numbers fell between 2009 and 2010, too, down 6 percent overall and 14 percent in that coveted demographic of younger viewers. And MSNBC saw its viewers between 8 and 11PM go down 9 percent overall and 18 percent in the demographic. In the same time period, for the same viewing hours, Fox News saw a slight but slower decline, falling 5 percent overall and 6 percent in the demographic. And CNN, which is now challenging MSNBC for that third-place, looked like it was in free-fall. Its number of overall viewers in the 8-11 hour was down 36 percent, and its number of young viewers was down 37 percent, to 184,000.

But this September, MSNBC pulled in 269,000 viewers ages 25-45 in the prime-time block, up modestly from an average of 249,000 in 2010. But CNN’s made a dramatic improvement, lifting its young viewers from an average of 184,000 for the primetime block in 2010 to an average of 257,000 in September 2011. The Times piece from which I’m drawing those numbers doesn’t break out Fox’s numbers for the full month of September, but looking at day-by-day data on TV By the Numbers, they appear relatively consistent with the figures the network pulled in 2010, when it averaged 2.4 million people total and 612,000 younger viewers in primetime.

So Olbermann’s numbers and MSNBC’s were declining at the time he left. And even in the context of Current’s smaller viewership, he’s continued his downward slide. MSNBC is available in 78 million households in the U.S., while Current is available in 60 million. But absent the network profile of MSNBC, Olbermann’s ratings initially fell more than the 23 percent that might have been the difference between the two networks and have continued downward. The week of Olbermann’s launch on Current, an average of 354,000 people total and 131,000 in the demo tuned in. The next week, after the novelty wore off, it was down to an average of 253,000 total and 93,000 in the demo. By August 1-5, those numbers had fallen to an average of 208,000 and 85,000 in the demo.

With all this context, it’s not totally clear to me that Olbermann, even if he’d stayed, would have reversed his ratings trend—and the network’s. Olbermann’s departure was messy and public. But while the resulting vacancy may have prompted CNN to shake up its lineup, it wasn’t the only thing affecting MSNBC’s viewership. How to get the network growing significantly in prime time is a question that’s much more complicated than one hour, and one anchor.

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