Far be it from me to praise, in general, Maxim’s Hot 100 list, which in its 2013 edition, as always, is overwhelmingly white, overwhelmingly extremely young, and overwhelmingly homogenous in the body shapes of the women it celebrates. Not to mention that there’s something exceptionally depressing about the declaration of pop singer Miley Cyrus, this year’s holder of the number one slot that, “It’s every woman’s fantasy to be told she’s No.1 on Maxim’s Hot 100! So crazy!”
But the inclusions of two women on this year’s Hot 100, and the reactions they’ve provoked, are revealing, both of ways that Maxim might want to expand its brand, and of the limits its placed on itself by teaching men to see women in certain and very specific ways. First, there’s the inclusion of Kamala Harris, the California Attorney General who Maxim manages to compliment in a way that’s actually less condescending than President Obama’s remark that Harris was “the best-looking attorney general in the country,” a comment that foregrounded her looks rather than her expertise. “The current Attorney General of California cracks down on hate and financial crime like a bawss and created the Environmental Justice Unit in San Francisco,” Maxim wrote, next to a portrait of Harris in a smart pantsuit. “She makes following the law super sexy!” Then, there’s Hoda Kotb, the anchor who runs a tipsy, entertaining morning segment on Today, of whom Maxim wrote: “Ms. Kotb brightens our everyday and occasionally puts up with our fearless leader, Dan Bova, on Today. We’ll always want a morning cocktail with the Egyptian goddess!”
It’s all well and good to see Maxim acknowledging some older women, and writing up nominations that acknowledge that a woman’s expertise and her personality, rather than simply her inert body, can contribute to making her extraordinarily attractive. But apparently, not all of Maxim’s readers are on board for a more expansive definition of beauty. Breitbart columnist Ben Shapiro, in the course of making the legitimate complaint that the inclusion of Kotb and Harris tilts the list left—someone like the substantive Fox News anchor Megyn Kelly, who’s a rising star in the larger Fox organization, might have been a good choice—defaulted to juvenile complaints about their looks.
“As if Maxim’s Hot 100 wasn’t already bizarre enough this year – Miley Cyrus at #1? Really, Maxim? – clocking in at #79 is Hoda Kotb of the Today Show (she is 48 years old) and at #54 is Kamala Harris, attorney general of the state of California and President Obama favorite. Maxim ranks Kotb above Alice Eve (#84, a former Maxim cover girl) and Rebecca Mader (LOST), among others,” Shapiro wrote. “As for Harris, she absurdly ranks above Rachel McAdams (The Notebook, #55), Emmy Rossum (Phantom of the Opera, #56), Eva Mendes (#57), and Brooklyn Decker (#59).”
As much as its ludicrous to watch Shapiro bluster as if there’s some sort of objective, codified standard for women’s looks that Maxim has failed to uphold, his complaints actually make a valid point about the world that Maxim and its fellow American lad-mag derivations have wrought. Kotb and Harris do genuinely stand out on the Hot 100 list because the roster of women is otherwise so consistent. If you spend years teaching your readers that to be attractive, a woman has to fall within a very narrow range of waist-to-hip ratios, pick from a very small selection of hairstyles that have been deemed acceptable in advance, and present herself in a range of ways that suggest that her primary characteristic is sexual availability, of course some of them are going to be surprised when you tell them that everything they’ve learned over the years is incomplete. I’d never venture to suggest that giving over 2 percent of the Hot 100 to different kinds of women indicates that Maxim is on some sort of substantial maturity kick. But if the magazine were to decide it wants to serve readers’ brains as well as their salivary glands, Maxim might need to give them, and itself, a rather gentle learning curve.



Buzz Bissinger’s long, strange chronicle of his shopping addiction, particularly to Gucci, which was published yesterday in GQ makes the case for many things, including higher taxes on anyone who can afford to blow $638,412.97 on luxury clothes, mostly from Gucci, over a period of three years, and gag orders to keep parents from hopelessly embarrassing their children. But in between Bissinger’s tossed-off mentions of the medication he’s taking to treat bipolar disorder, his meandering and inconclusive discussions of his evolving sexuality (some of which seems shockingly at the expense of his wife), and his cluelessness about the extent to which his Gucci personal shopper must be having a high old time taking him for a very expensive ride, there’s a kernel of an interesting idea, particularly appearing in a magazine that does a lot to set the standards for men’s fashion.
In a truly amazing expression of honesty, Alex Bilmes, who edits Esquire UK, 
For the last three years Vida, a non-profit dedicated to women in literature and associated literary arts like poetry, has published a census that tracks the number of women writing for significant literary publications like the Boston Review, Harper’s, and the New Republic, the number of women writing reviews, and the number of women whose work is reviewed by those publications. The purpose of those numbers is simple: to expose how significant the byline gap between male and female reviewers is, and to make clear the differing levels of attention that literary work by men and women receive by the publications where a good review can make a significant difference in an author’s reputation or sales. But the hope is more ambitious: that by forcing editors to see the results of their commissions and subject selections in the aggregate, they’ll change their practices.
This morning, Newsweek editor Tina Brown and CEO Baba Shetty announced a change to the magazine that seemed both seismic and inevitable: the December 31 issue of the print edition will be Newsweek’s last, and the publication will continue as a tablet and web publication. “Newsweek Global, as the all-digital publication will be named, will be a single, worldwide edition targeted for a highly mobile, opinion-leading audience who want to learn about world events in a sophisticated context,”
There are a lot of weird things about 
