Well, it looks like somebody‘s campaign staff figured out that The Hunger Games was going to be a massive hit. Rick Santorum’s campaign dropped an ad over the weekend that borrows heavily from the worn Appalachian iconography that dominates the early scenes of that movie in its efforts to suggest that just two more years of an Obama presidency could produce a dystopian America:
And though the ad doesn’t mention abortion directly, focusing instead on a blown-out candle to represent the loss of freedom of religion, it repeats a quick but ominous image of a baby in a cradle bathed in red light twice. Santorum may, by this point, trust that his pro-life supporters have gotten the message and only feel like he needs to provide indirect reinforcement.
Given the tagline at the end, it looks like the Santorum campaign might run more of these ads like a web TV series. It would be a creative move for a campaign that doesn’t have a ton of money, and is never going to attract the kind of Hollywood support that let President Obama make a 17-minute long campaign documentary narrated by Tom Hanks.
But Santorum might want to think twice before embracing dystopian storytelling in his effort to position himself as the strongest challenger to the sitting president. After all, there’s already a great dystopian story about the logical consequences of his social policies and restrictions on women’s reproductive rights:
The Obama campaign doesn’t even have to worry about cutting new ads if Santorum’s the challenger. They can just take some of their ridiculous campaign war chest and buy time to air The Handmaid’s Tale instead.