Twenty-six companies have announced they will no longer be advertising during Tucker Carlson’s Fox News show after he claimed immigrants make America “dirtier” last week.
In response to the initial loss of advertisers, Carlson defended his comments on Monday night’s show, claiming that a “relatively tiny number of people” were trying to silence him. This didn’t seem to sit well with his remaining sponsors, as more than a dozen companies announced Tuesday that they will no longer advertise on Tucker Carlson Tonight.
ThinkProgress reached out to numerous companies that were still advertising during Tucker Carlson Tonight — including Ford, Honda, Cadillac, Infiniti, Cascade WeatherTech, and Sandals Resorts — but none of those businesses would provide official comment on their ongoing support of Carlson’s show on Tuesday.
Here are the companies that have stopped advertising on Tucker Carlson Tonight thus far.
Pacific Life
The insurance company became the first sponsor to drop Carlson’s show on Friday.
A message from Pacific Life: pic.twitter.com/bDq9hzia53
— Pacific Life (@pacificlife) December 14, 2018
Indeed
The job search website responded to a tweet on Monday to confirm it was no longer sponsoring Tucker Carlson Tonight.
Hi, Diane Indeed is not currently advertising on Tucker Carlson Tonight and has no plans to advertise on this program in the future.
— Indeed (@indeed) December 17, 2018
SmileDirectClub
“We are actively working with our media buyers to confirm that SmileDirectClub is no longer running our ads around any political opinion shows,” the teeth care company told the Hollywood Reporter on Monday.
Bowflex
“We have requested that Fox News remove our ads from airing in conjunction with Tucker Carlson Tonight in the future,” the manufacturers of fitness equipment told the Hollywood Reporter on Monday.
NerdWallet
The personal finance website confirmed Monday night that it was pulling advertising from Tucker Carlson Tonight.
Minted
The graphic design website announced that it was dropping Carlson’s Fox News show on Monday evening.
[1/2] Thank you for bringing this to our attention. We do not agree with Mr. Carlson's comments and his opinions are not consistent with the values we hold at Minted. Like other advertisers, our media purchases are done broadly across a number of networks.
— Minted (@Minted) December 18, 2018
[2/2] That being said, we are permanently discontinuing advertising on this particular program.
— Minted (@Minted) December 18, 2018
Voya Financial
The investment company said, “We’re committed to diversity, inclusion and equality – and respect for all individuals” in a Tuesday morning tweet confirming it would no longer be running advertisements during Carlson’s show.
We have no scheduled spots on Tucker Carlson. We’re committed to diversity, inclusion and equality – and respect for all individuals.
— Voya (@Voya) December 18, 2018
Ancestry.com
The genealogy company also bailed on Carlson on Tuesday, telling the Hollywood Reporter that it was discontinuing sponsorship of the Fox News show.
Jaguar Land Rover
On Tuesday, the car company announced that it “has rarely advertised on the show and does not have any plans for it going forward.”
IHOP
“We stand for welcoming folks from all backgrounds and beliefs into our restaurants and continually evaluate ad placements to ensure they align with our values,” the breakfast restaurant told HuffPost on Tuesday.
Just For Men
The men’s care brand announced on Tuesday that “Just For Men has no further plans to advertise on Tucker Carlson’s show. The brand is always considering ways to remain responsible, and this includes aligning with partners who share our brand values.”
SCOTTeVEST
The clothing company told HuffPost on Tuesday that there “may be a few ads that run in the next week that were not able to be pulled,” but it has no further plans to advertise during Tucker Carlson Tonight.
Zenni Optical
The glasses company announced on Tuesday that it had pulled its ads from Carlson’s Fox News show “effective yesterday.”
Leesa
“We do not currently have any media buys planned with Tucker Carlson Tonight,” the mattress company confirmed to the Hollywood Reporter on Tuesday.
TD Ameritrade
The brokerage firm told HuffPost on Tuesday that it has stopped sponsoring Tucker Carlson Tonight because it aims to be “politically neutral.”
United Explorer
The airline announced on Tuesday that “We have stopped advertising on the Tucker Carlson Tonight show.”
CareerBuilder
“Last Friday, we permanently suspended advertising on some Fox programming, including Tucker Carlson Tonight,” the employment website confirmed Tuesday.
Takeda Pharmaceuticals
“We have pulled our advertising off of Tucker’s show,” the pharmaceutical company told the Hollywood Reporter on Tuesday.
SanDisk
The manufacturer of flash drives and memory cards told TheWrap on Wednesday that it would no longer be advertising during Tucker Carlson Tonight. In a statement, Western Digital — SanDisk’s parent company — said, “We embrace diversity and inclusion, and work with advertising partners who share our core values.”
SodaStream
The company behind home carbonation products said it “has asked Fox to remove us from the time slot” in response to a tweet on Wednesday morning.
Hi there. SodaStream has asked Fox to remove us from the time slot. Regardless, as part of a national cable ad buy some of our ads air on Fox News. However, airing times shift in some markets based on inventory and those airings shouldn't be considered an endorsement of any kind.
— SodaStream USA (@SodaStreamUSA) December 19, 2018
Samsung
On Wednesday, the multinational corporation told the Hollywood Reporter that “We do not have any advertising planned at this time, for this program.”
Robitussin
A spokesperson for Pfizer — the company that produces the cough medicine — announced “We are no longer advertising on the program” on Wednesday.
graze
The deliverer of snack boxes announced it had dropped Carlson’s show because it “goes against our brand values” on Thursday morning.
Thanks for bringing this to our attention. We've asked our advertising partner to avoid this show in future as it goes against our brand values.
— graze.com USA (@grazeusa) December 20, 2018
Lexus
A spokesperson said the car company would no longer be advertising during Tucker Carlson Tonight in a statement emailed to ThinkProgress on Thursday.
“Lexus advertising is distributed through a variety of outlets in the interest of sharing its product news and information with a diverse consumer audience. Our regional advertising groups have decided to suspend all advertising on this particular program until further notice.”
Harris Teeter
The grocery store said it had requested that its “ads not be ran during” Carlson’s show in a tweet on Thursday.
Hey Steve! Thanks for bringing this to our attention. Harris Teeter doesn’t purchase advertising during this show, sometimes cable companies place ads to fill time. We were unaware and have reached out and asked that Harris Teeter ads not be ran during this time in the future!
— Harris Teeter (@HarrisTeeter) December 20, 2018
23andMe
In an email to ThinkProgress on Thursday, a spokesperson for the manufacturers of genetic tests confirmed that “we have suspended our advertising during the Tucker Carlson program.”
Carlson has not apologized for his comments, but a Fox News spokesperson blamed “far left activist groups” for the controversy in a statement emailed to ThinkProgress on Tuesday.
“We cannot and will not allow voices like Tucker Carlson to be censored by agenda-driven intimidation efforts from the likes of Moveon.org, Media Matters and Sleeping Giants. Attempts were made last month to bully and terrorize Tucker and his family at their home. He is now once again being threatened via Twitter by far left activist groups with deeply political motives. While we do not advocate boycotts, these same groups never target other broadcasters and operate under a grossly hypocritical double standard given their intolerance to all opposing points of view.”
ThinkProgress’ Alan Pyke has explained why the claims about attempts “to bully and terrorize Tucker and his family at their home” are dubious at best.
This has been updated with the advertisers that dropped Carlson on Wednesday and Thursday.