You Don’t Roll Out a New Product In August

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"You Don’t Roll Out a New Product In August"

Today, however, is September 1. Labor Day is September 3. Is the following day going to be the start of a new marketing push for war with Iran? George Packer thinks it might be. Of course, things things aren’t written in stone. When Sam Gardiner published “The End of the Summer of Diplomacy” (PDF) in the fall of 2006, I found his arguments very convincing. And yet, despite a bunch of talk, we’ve gone a whole twelve months without a war with Iran. Was Gardiner wrong, or were Gardiner and those of us who agree with him that launching such a war would be a terrible mistake merely politically effective?

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