One point people have tried to make over the past few years is that the Bush administration needs to stop thinking of public diplomacy as simply a need to put a better sales pitch on the same American policies. Our pitch is actually fine and people understand what we’re saying — they just don’t like it.
Relatedly, someone told me earlier today that Jim “Dow 36,000″ Glassman was replacing Karen Hughes. I laughed at this pretty funny out-of-left-field joke. Obviously, the same George W. Bush who thinks public diplomacy is just about salesmanship wouldn’t give the job to one of the least credible salespeople on the planet. Funny stuff. And imaginative! But no, this is really happening.