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I Scream You Scream

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"I Scream You Scream"

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Folio proclaims The Atlantic to be one of their ones to watch:

The Atlantic
David Bradley has assembled an all-star team of publishing talent (president Justin Smith, formerly of The Week, and newly-installed publisher Jay Lauf, formerly of Wired) that has dragged the once-stodgy print brand kicking and screaming into the Web 2.0 era. Will profitability follow?

Technically speaking, I think it was the all-star team of blogging talent that did the Web 2.0 era dragging. I also haven’t actually heard anyone scream or seen anyone kick. But whatever. I was fascinated by the entry that followed:

Lenny Dykstra | Publisher, Player’s Club
The former New York Met, car wash millionaire and unlikely stock market genius is the force behind the Doubledown Media’s latest launch, a magazine for professional athletes looking to manage their post-sports lives.

I grew up watching Dykstra on the great cocaine-fueled Mets teams of the mid/late-1980s and had really no idea what had happened to him since retirement. I’m glad to see he’s doing well for himself, but one sort of needs to wonder how many subscribers a magazine like this could possibly attract.

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