Bush Approval on the Rise

Here’s an interesting result from the NBC/WSJ poll that I think provides the right context in which to understand recent changes in the campaign. Bush’s approval rating is on the rise and has been for months:

— 8/08: 31%
–7/08: 30%
–6/08: 28%
–4/08: 27%

That’s still a low approval rating and an inauspicious sign for Republicans, but a four point rise isn’t something to sneer at and the reality of the shift is underscored by the consistency of the direction. The underlying public mood, completely apart from the ins-and-outs of any particular campaign, is shifting in a more conservative-friendly direction and that tide should help lift a lot of boats.