You know a narrative has really broken through when it starts popping up in the non-political media. For example, this Bill Simmons column:
I like reading all kinds of publications. All of them. Any of them that have been in front of me all these years. I have a vast variety of sources from which I get my news.
(Oh, wait, you wanted details?)
This is followed by him saying something totally non-political about USA Today Sports Weekly.