"Annals of Countercyclosity"
NYT reports on McDonalds’ success:
As of November, the latest data available, the company had delivered 55 consecutive months of increases in global same-store sales. During a year when the stock market lost a third of its value — its worst performance since the Great Depression — shares of McDonald’s gained nearly 6 percent, making the company one of only two in the Dow Jones industrial average whose share price rose in 2008. (The other was Wal-Mart.)
I really enjoy the Sausage McMuffin, albeit only rarely since I’m sure it’s the least healthy thing on the planet, and have never understood why they stop serving their breakfast options so early in the day. Among other things, I think I could eat that kind of thing with less guilt if it was going in the “lunch” ledger rather than the “breakfast” file.